E4 Report

E4 is a television channel available in the United Kingdom. It is a 'spin-off' channel from Channel 4 and started on 18th January 2001. The programmes shown on E4 are mainly US imports of old and current shows. These include; Friends (Crane, 1994), Ugly Betty (2009), Smallville (Gough,2001), Scrubs (Lawrence, 2001), How I Met Your Mother (Bays, 2005) and British shows such as The Inbetweeners (Beesley, 2008) and Shamless (Abbott, 2004). E4's most popular broadcast was an episode of The Inbetweeners (Beesley, 2008) which was viewed by 3.7 million people. On 16 December 2004, Channel 4 announced that the subscription channel would return to digital terrestrial television. From its launch until the closure of ITV Digital it was available as a bonus subscription channel.     E4s primary target audience is male and female teenagers and young adult, this is evident by all the sit-coms and dramas that are aired because they were originally made for a teenage/young adult audience. E4 appeals to both male and female viewers as some of the shows such as Ugly Betty (, 2009) are aimed at girls and some shows such as Smallville (Gough,2001) are aimed at males.