There are various ways in which a brief can be presented. Examples of ways that briefs are presented. are as a contractual brief, negotiated brief and formal and informal briefs. Contractual briefs are when the brief has been outlined in an employment contract between the client and the employees, before the person has been employed. With a contractual brief you are entered into a binding contract with them. Contractual briefs explains how much the employee will receive for their work. and what they will be doing. If they are happy with the requirements and pay they can then sign the brief. An example of when a contractual brief has been used was for the BBC show Sherlock (2010). The people with the idea had to pitch it to the BBC then a contractual brief was implemented. This brief is an example of a contractual brief: http://www.silcom.com/~tomjolly/contract.htm
Negotiated briefs are when the client and employee will discuss and agree on the aims and objectives for the contract. Once both are happy with the decisions they will both sign the contract. An example of when a negotiated brief would be for a new show for TV. The producer and the channel that are going to air the show may negotiate what will be included in the show or film script between two established parties.
Formal briefs are when a meeting may be organized between the client and the employee. During the meeting the client will outline and discuss their requirements. This is very different to informal brief as this is when the client may make a phone call or send an email to discuss their requirements. Informal can be much easier and cheaper as it will take less time and no travel between the two is needed.
A commission is similar to contractual briefs but much quicker. A client will request for employees and then they may employ them to fulfill specific assignments straightaway. This will then be put into the contract.
A tender is when the brief is sent to several different businesses and/or people either through email or post. The participants can then reply with their ideas and the business will compare them to find the most suitable for what they are looking for.
You could also create a competition for people to enter. The brief can be sent to the competitors and then they can all create their own video and send it back to the organisation. The organisation will then find the best video that suits their requirements and the winner will normally win a prize such as cash and/or their video broadcast on TV. Here is an example of a competition: http://www.virginmediashorts.co.uk/#page=1&filter=winners
In this competition they want people to make short videos of no longer than two minutes and 20 seconds. It can be about anything as long as it is suitable for all audiences.
This brief recommended that the participants should research E4 and the shows that they air so that the ESting would be suitable to the same target audience as the shows. It also says that they would rather receive one 'awesome' video than three 'so-so' ones. I research the brand by looking on their website and watching past winner's videos.
While creating the ESting I consulted my tutor to get advice for changes and constant feedback throughout the creation of the video. She told me to re-shoot a scene because the lighting changed between shots so I did this to fix the problem. My tutor also kept check to make sure I was meeting grading criteria and that my ESting was fit for purpose. After reading the brief we had to make sure we were meeting the requirements so that the ESting would be accepted if we were to enter them. The brief wasn't very strict as all it required was that it implemented stop-motion animation and that the video was no more than 10 seconds long. We were free to make the ESting about anything we wanted to as long as it was suitable for E4's target audience.After looking at Channel 4's Editorial guidelines, I found out that we were not aloud to use copyrighted material such as music or images. My original idea had the penguin singing 'Pennies From Heaven' by Frank Sinatra but due to the editorial guidelines I had to find a copyright free song.
There were obvious regulatory constraints for the ESting as E4 is targeted at teenagers and families. Because of this the video couldn't contain anything that people may find offensive or upsetting. I didn't experience any regulatory constraints as the idea I had didn't contain any elements that anyone would find inappropriate. There are certain things that can't be aired on television as it would break some of the Ofcom (http://www.ofcom.org.uk/) laws such as nothing explicit can be broadcast until after 9pm and still it cant be too offensive/inappropriate.
I received feedback for my animation Estings from YouTube comments, questionnaires and from our class focus group in which we all watched each others videos and then gave them three positive points and improvements they can make. The positive comments I received from the focus group were; the character models were well made and very detailed, the set design was well made, it was fit for purpose due to the comedy elements, good use of shot variety, and the animation was smooth. The improvements I received were; a penguin falls over at the back towards the end, the E4 logo wasn't very well made as you could see the cardboard backing and you can see out of the set at one point. I re-shot all the improvements that could have been improved and the final video has now been uploaded to YouTube.
When making the ESting we did not physically receive a budget for the video as the materials used were recycled boxes and paper. However the plasticine had to be paid for by the college as a lot of it was going to be used for everyone to make their own characters and props. I didn't have to buy anything extra that the college did not provide. I finished the creation of the set and characters as well as the filming and editing of the video within the timescale. I managed to meet the deadline without rushing anything. However I didn't have enough time to re-shoot some scene until after I had received the feedback. If you miss deadlines in the industry there is a large chance that you would get fired from the job and not asked back again.
Once I had finished the ESting and received feedback and made the recommended changes. The first part I changed was the shot of the snowman dancing as this is the problem that my tutor noticed. The lighting in-between the shots changed and was creating a flash. I re-shot the entire scene as I still had the set and character model available. I also shot an extra angle of the main penguin performing to add shot variation. In the industry changes sometime have to be made. If the budget, talent and time are available this is usually done. However in some cases not all of these are available so ways need to be found to get around it such as cutting scenes or re-shooting just certain shots. If the actors contract is expired when the re-shoot needs to be done either another contract is agreed on or they just get paid wages for the re-shoot.
The skills I learned from creating this animation I can take forward with me in a variety of media jobs such as skills with editing animation videos and shooting animation video which isn't very different from shooting real life video or pictures. I learned skills on how to mold the plasticine models which isn't a skill I will probably use again unless I make another stop-motion animation video. I had to multi-skill when filming the animation as I had to use camera skills for shot types and angles and skills with handling the animation by not moving it too much as this would have made the animation very 'jumpy'. My contributions to the brief were my idea for a singing penguin and the use of the animation style. I think my ESting would contribute to the style of the E4 channel and I think the audience would enjoy watching it. The animation style also fits in with the E4 EStings as it may inspire people to make their EStings using this style.
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